5 Unique Tricks to Attract More Customers to Your Salon

• August 27, 2018

So you have a steady stream of customers coming in to your salon. But now, you think it’s time you did something more.

After all, it’s never a bad thing to have too many clients.

But how do you bring the in masses while retaining the customers you already have? Here are five tricks-of-the-trades you’ll want to know.

1. Talk to them!

Got customers inquiring about services online? Have a conversation with them. Inform them about prices, discounts and anything else they need. If they want a special service, always research before saying no or yes to them. Going beyond the call of duty for some clients (like offering a small discount on party makeup with a bridal makeup package) will garner more loyalty. Not to mention positive word-of-mouth marketing.

2.  Select a Team of Influencers

This is the time for influencers and bloggers. Use their reach to your advantage. First, contact noted influencers in your community and ask them to be the face of your business. Second, host a contest to bring in more potential marketers. Make a voting system where their followers will be able to come in for a service and vote. During that time, offer peak service so those one-time customers become steady clients.

3. Market on Social Media

Instagram, Facebook and Twitter are your friends. Run social media campaigns and ask people to tag you in their posts. Create a special hashtag for your salon and make it popular amongst your customers. Your hashtag should become a part of your brand.

4. Service after Hours

Most people don’t have time to visit a salon or spa because they’re busy with their own work schedule. Offer after-hour services, especially for them. Start with your dedicated customers and ask them to market this availability as well. As an added bonus, offer refreshments and things like hot towels and pedicures at a discount rate. You’ll be surprised by how popular this service will become.

5. Add Value Instead of Offering Discounts

Yes, people love a good discount. But they might be willing to pay more if you make the experience worthwhile. A complimentary head massage after a haircut, nail designs after a deluxe manicure-pedicure treatment or even a wash-and-blow dry after a facial or massage – they show the customer that you’re willing to offer more, just for the heck of it.

Bring in The Customers with Our Help!

Salon Income Booster is here to offer more.

As a service that caters exclusively to salon owners and stylists who want to be the best in their industries, we’re your best guide on how you can bring in those customers by the dozens.

Contact us today to learn more about increasing your salon’s revenue, salon marketing and customer retention. And keep yourself updated on more by downloading our free e-book on the many problems salon owners face, and how you can solve them!