Increasing Revenue as an At-Home Stylist – Here’s what you doJanuary 22, 2018Being an independent stylist is just about the most daring thing you can do. The beauty industry is competitive and with salons open around every corner, it can often become difficult to maintain your customer base. However, if you make smart decisions with your services, you too can enjoy a lucrative home-based career without worrying about your business growth and revenue. Ways to Create and Manage an At-Home Salon Before we get started on ways to grow your at-home business, here is a crucial fact to keep your business safe: Acquire a business license, get a permit and structure a legal business plan Find out details on zoning restrictions in your area and investigate whether you can operate a business from your home. If need be, get any permits necessary. Also, acquire a license from your state’s cosmetology licensing board so your customers can be assured of your services. In the interest of a safer business, we also recommend that you register your home salon as a separate company with a liability company. Growing Your At-Home Salon – Market Your Specific Service, Promote it and Sell it It is tempting to cast a wider net and offer more services and products to gain a bigger audience. To be profitable, invest in your skills. Stay updated with recent trend. Attend workshops conducted by the big guns in the industry. That way, you’re associating yourself with them. Promote this! – Expand Your Product Line and Offer More Services Once you’ve gotten the hang of it, consider expanding your services. Do your research and get the training you need, but start slow. Consult with your existing customers and offer complementary services, as well as discounts for those who refer your services to other people. – Retain Existing Customers For your loyal customer base, give them special access to deals or holiday specials. If you sell retail merchandise, offer them an exclusive look at your selection. As a home-based business, you need to be sure that your clients will stay loyal to you. Go the extra mile for them. They become your brand ambassadors. – Create a Website to Advertise Your Services Aside from allowing you to reach a vast number of potential customers, a well-managed website also gives your business a digital front. Use professionally-taken photos of your services, detail all that you offer and connect your website to your social media pages. – Target a Greater Demographic If you cater to working women, stay-at-home moms and college students; expand your target demographic and start selling your services to younger people as well as men. Being more accessible to a greater audience will allow you to generate a consistent cash flow. – Offer Useful Retail Merchandise Many home stylists make $1-2,000 a month by offering the right products to their customer base. Additional products give your customers the chance to maintain their salon-ready hair (or skin) for a longer time. Offer these after they get their services done, and be honest about their benefits and effects so clients can be assured they’re getting the attention they deserve at your home salon. Get Our Help for Your At-Home Salon! At Salon Income Booster, we offer guidance and details on marketing , merchandising and optimizing retail displays among other aspects of a beauty salon to help boost salon business. To learn more, contact us. We are here to help!