Spa/Salon Marketing Myths that are Hindering Your Business SuccessApril 9, 2018Let’s break down some data. With approx. 82,000 beauty salons in the US, with only hair salons making a total of $44 billion in revenue, with an annual growth of 1.8%, there’s bound to be some tricks that are allowing these small businesses to exceed their annual predicted income. And there is. As a source that offers marketing ideas and strategies on income generation for hair and beauty salons, we’re here to let you in on some secrets that are helping others grow while hindering your success. Marketing Myths Other Beauty Salons ‘Aren’t’ Following Myth#1: Never Handle Too Many Customers The question here should be, “why are you not handling a large number of clients?” If you’re concerned about appointments and reservations, the best thing you can do is invest in some software. There are many salons that have gone the high-tech route and now offer appointments online. As a convenient way to handle customers, this not only eases the flow of customers, it also eliminates the risk of double booking. Myth#2: You Can Never Control Your Inventory A person would have to be highly unprofessional if they’re never able to handle their inventory. Many business owners over-purchase products because they’re afraid they might run out. However, with trends changing, that product might go to waste. In such cases, use an inventory system that classifies the products which are stocked, low, on reorder or discontinued. Register each product before throwing away and set alarms so you know when to order more. Myth#3: Marketing Strategies for Salons aren’t Important Think about it. Why in the world would a customer want to come to your salon if they can already get their services from another establishment! Marketing is important for all businesses. Always hire a marketing company or use the assistance of a company that specializes in salon management so you know the right steps to take. Myth#4: Upselling Diminishes Your Salon’s Reputation This is by far the most absurd myth we’ve heard. If a salon were to sell retail products, they’d be seen as a far more reliable establishment because they’re taking their services one step further. They’re showing their customers that they care enough about them to offer additional products for upkeep that are designed to target specific services. Upselling products and services is one of the best ways to maintain customer loyalty. The Right Way of Harnessing Your Business Success If you want to learn the best practices to achieve success for your salon, you will need help. Specifically, our help! Our services cover all aspects of managing a salon. Hire Salon Income Booster for your business and allow us to guide you on the road to triumph!