Devising A Salon Marketing Plan That WorksJune 4, 2018Quick-witted, pun-rich, and informative. These are the kinds of adverts that consumers prefer nowadays. Short videos with a catchy one-liner, campaigns with eccentric designs, pretty models, and clever marketing dominates the world of advertising. It’s upselling your salon’s services that makes all the difference. But the million-dollar question isn’t what to sell—but how to sell it. With so much competition lining up and new salons opening up, it makes one wonder what they can do to attract the attention of customers. The trick lies in devising a marketing plan that can revolutionize the industry and change the game. Not every salon is cut out to take the heat in a competitive world but with the right marketing strategies and methods, it’s possible. Here’s what you can do: Hire Millennials Experience is a good thing but you also need individuals who know everything there is about the latest trends. In fact, studies conducted by Deloitte show that by 2025, 8.75 percent of the global workforce will be millennials. It’s imperative to hire someone who has experience but knowledge of the latest fashion trends and styles dominating the industry. If you’re hiring someone, make sure they have at least a year’s worth of experience. Training fresh graduates can be time-consuming and can hamper productivity. Confident and knowledgeable employees are the best brand ambassadors because they know how to socialize with clients and promote your services. Extra Services Offer extra services temporarily. What this will do is increase your sales and carve a positive reputation for your business. For example: you can offer free foot rubs with manicures. You can also offer a free blow dry with haircuts. Your clients will also be able to experience other services you offer. This will increase word-of-mouth recommendations. Word-of-mouth recommendations make up for 13 percent of consumers sales. They still dominate a large chunk of marketing tactics because 90 percent of consumers trust brands recommended by their loved ones. SWOT Analysis As a new business, a SWOT analysis can help greatly. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. What are your business’s strengths? What do you have to offer that makes you different from competitors? What are your weaknesses? How can you combat them? What measures can be taken for improvement? Are there any opportunities in the industry for your business? Is there a chance for good results, or are you banking on assumptions? What is the biggest threat to your business? What can you do to eliminate threats? All of these questions are extremely important to ask if you want carve a successful marketing plan for your salon. At Salon Income Booster, we offer new salons guidance and details on marketing, merchandising and optimizing services to help boost your business’s revenue. To learn more, feel free contact us for a consultation!