Tips to Effectively Curve A Discount At Your Salon
Running a salon is all about facilitating clients. But clients tend to take the whole “a customer is always right” mantra a bit too seriously, leading them to believe that they can get whatever they want out of a salon if they make enough of a fuss.
Read moreA Definitive Guide To Buying A Hair Salon
The salon industry in the US is huge and is a vital contributor to its private sector economy. From the perspective of an entrepreneur; investing in a hair salon is considered a relatively safe business. This is because hair and beauty salons continue to bring in financial returns even during recession periods. Following the first quarter
Read moreThat Awkward Moment When a Client Asks For a Discount
Beauty salons are a place women visit on a monthly basis to feel and look good. While many women take out the time to visit a salon to maintain their hair, skin, and nails, others enjoy the relaxing treatments and ‘me time’ it provides. According to SBDCNet, $20 billion are spent every year on salon
Read moreTop Ways To Build Lucrative Local Links For Your Salon Website
Growing a salon business in the current day and age is no easy task. Promoting your work and service through word-of-mouth is still a reliable way to get new clients but it isn’t the quickest method. Sure, you have a fancy website for your salon business. It’s got all the right pictures, information, booking services
Read moreWhy Online Booking Is The Way To Go
Time is money; every client you take in generates revenue for your salon. The more you can accommodate, the more money your salon makes. It’s simple math. The salon industry is huge. According to SBDCNet, $20 billion are spent on salon treatments every year. And what salon wouldn’t want to maximize their piece of the
Read moreBoost the Sales Of Your Salon Gift Cards This Year
Don’t underestimate the power of gift vouchers because they’re going to be the best marketing tactics for your salon. Be it a wedding, birthday, graduation, or promotion; nothing makes a better gift than a salon gift voucher for special occasions.
Read moreCustomer Care Tips That Are Implemented In Top Salons
Salon and beauty businesses make up a huge part of the service industry. Women enjoy taking time out to pamper themselves and maintain their look. There’s little room for error; customers want to come out of a salon feeling rejuvenated and looking great!
Read moreTime Management for Salons
Managing a salon is a time-consuming job, and salon managers tend to take on more workload than any other employee. In some cases, the manager of the salon is its owner too, adding to their responsibilities. There are so many aspects of the business you need to take care of when you’re the manager. This
Read moreIncrease Your Rebooking Rate In a Few Easy Steps
As far as first impressions go, salons take it seriously every time a new client walks in for a service. However, despite service quality and customer care, clients fail to rebook appointments with the same salon.
Read moreSalon Business Maintenance 101
Big or small, every business needs to follow certain ground rules for it to run smoothly. Even though it sounds pretty basic for a business that’s already up and running, business management will only cut down the risks of mishaps.
Read moreMake the Most From Beauty Trade Shows
Salon owners need to work hard to maintain their businesses and help them thrive; it’s a day to day struggle, to put it mildly. Over the last few years, salon sales have only increased by 3%, proving how difficult it is to be successful in this industry.
Read moreThink Outside The Box — A Guide to Unique Salon Strategies
Women visit beauty salons on a monthly basis to feel and look good. While some women take out the time to visit salons to maintain their hair, skin, and nails, others enjoy the relaxing treatments and ‘me time’ they provide. According to SBDCNet, $20 billion are spent every year on salon treatments. The target market
Read moreTarget the Mature Ladies When Marketing Your Salon
Why should salon services be restricted to women in their prime when there are also those who are fifty and fabulous? Gone are the days when fashion magazines, clothing brands, cosmetic brands, and salons branded their business using images of attractive young models. 2019 has already brought glad tidings for the older community by making
Read moreStrategies to Help Reduce No-Shows at a Salon
Let’s face it: clients failing to show up on the day of their appointments can mean bad business for salons in the long run. Client no-shows at your salon can dampen the success of a flourishing salon business by incurring costs that could easily be avoided otherwise.
Read moreClient Birthdays Are More Important Than You Thought
Salon businesses hinge upon the bonds they make with their clients. The more trusted, welcoming, and valued your services are, the more likely the client is to return. It’s not as much about the transaction that takes place at the salon billing counter than it is about the time spent getting a good massage from
Read moreA Definitive Guide to Referral Schemes For Your Salon
A majority of marketing executives (64%) believe that businesses benefit a lot from word of mouth publicity. In fact, 82% of marketers increase brand awareness through word of mouth marketing strategies. These statistics show how important client referrals are for the salon industry.
Read moreBody Language Your Clients Will Appreciate
People in the salon business know that verbal communication is only one way of communicating with your clients. Clients are hyper-sensitive to body language; it plays a vital role in delivering a wholesome salon experience to your customers.
Read moreGet Precious Feedback From Salon Clients
Many salons tend to ignore the importance customer feedback holds in improving customer care, salon services, and brand goodwill. They believe that they have the capacity to fully understand what the client might like and dislike and make decisions accordingly. However, this is rarely true!
Read moreValentine’s Day Strategies for Salons
With Valentine’s Day just around the corner, women throughout the city will be chasing sales, checking out jewelry items, trying on new pumps, and placing orders for customized cupcakes. But the industry with the most seasonal business will definitely be cosmetics and salons. With 14 Feb circled in bold red on calendars, women will scour
Read moreMarketing Ideas For Salons If You Only Have 10 Minutes
Salon businesses are unique. They are not only important hair and beauty service providers but they’re also excellent hubs for social gatherings. Back in the day, salons presented the very rare opportunity for many women to step outside of their homes. They were also aesthetic enterprises and worked to implement the latest styles and trends
Read moreYour Favorite Repeat Client Hasn’t Returned? Don’t Freak Out!
Even though most budding entrepreneurs tend to peruse every single word in the rulebook about salons, they will still come face-to-face with situations that will leave them at a loss of solutions. This, in essence, is to say that there is no set modus operandi for running a salon. Like every other business, uncertainties will
Read moreCaught In The Crosshairs: Subtle But Sure Ways To Boost Salon Income
Salons are considered one of the safest and most fruitful ventures to put your money into. Most ladies and gents frequent salons. Therefore, it’s an industry that can never be fully saturated. Having said that, sales don’t just happen! As a salon owner, you know that every day is a gamble. Some days can be
Read more“In” The Now: Instagram, Influencers, Interests, And Increasing Salon Sales
Surely you are already aware that most of your salon’s customers are on social media. Despite that fact, many salons don’t have social media accounts or much engagement online. Social media is not just a fun place to be, it’s one of the best and most effective marketing channels available to promote your business. Customers
Read moreWhy You Should Invest In A Hair Salon
If you went out and asked a bunch of people whether they wanted to make money or spend money, most of them would say they want to make money. It’s an appealing prospect after all: everyone wants to have a steady source of income that gets them a continuous supply of money. And everybody wants
Read moreThere And Back Again: How To Keep Clients Coming Back
Customers—especially the new ones, who’ve only just begun to visit your salon—don’t come with a mind to keep coming back. They’re coming to test the waters, and will probably check out other establishments before deciding on which salon to become loyal to. And while it’s always a titillating thought to embark on new creative marketing
Read moreSalon Endorsements: Influencers Or Celebrities?
If you are someone who is an avid follower of social media celebrities and influencer culture, you will know how successful some of them have become. Influencers and celebrities now walk shoulder to shoulder. They are invited to the same events, and many of them have grown to form friendships. Real or fake, who are
Read moreIf Showered On A Client, Love’s Labor Is Never Lost
If you’ve been in the salon business for a long time, you’ll know how important it is to connect with your clients. Clients look for comfort, as well as a safe environment with a reliable and trustworthy stylist in a salon. As a stylist, you’ve probably formed strong business relationships with clients which may have
Read moreCurious And Complex: Deconstructing The Carefully Constructed Client-Hairdresser Relationship
Hair salons have seen a 360-degree turn around in terms of services and techniques. The salons that were once touted as the best at hair perms and mullets now offer services like balayage and asymmetrical cuts. The hair industry has become more open to freedom of expression and so, different colors, cuts, and styling are
Read moreTime and Trends: Know the Changing Face of the Beauty Market
Even a mere change in the popular shade of lipstick strikes the beauty industry by a wave! Sweeping away all but few notions of beauty that had set trends earlier; the new wave has brought with itself transformations from the grass-root level till the top. While it is true that no two time periods hold
Read moreFrom Sweeny Todd To Meany Fraud: Saving Your Salon From Conmen
Since salons and beauty establishments are a big source of revenue and are promising sources of money, they are liable to face fraud more often than other smaller businesses. Let’s talk about a case of fraud that took place in a salon in Jacksonville last year: scores of individuals reported being charged by the salon for
Read moreMicromanaging Microinfluencers: Boosting Sales The Nontraditional Way
As a salon owner, you know how important positive feedback is for your salon. Feedback given to you can boost the morale of your salon while satisfied customers can proudly show off your work to their friends and family, drawing attention to your business. Business is business and therefore you need to know the limit
Read moreIt’s Never Easy Telling What Women Want—From Their Hairdressers
Hair salons are a safe space for some women, while a place to unwind for others. Every month, your loyal clients are back for their usual. They enjoy the service you provide them with and enjoy the company of your staff. On the other hand, you may notice some clients drift away. You probably wonder
Read moreHow Not To Be An Awesome Stylist: Annoying Stylist Habits That Put Off Clients
An excellent salon offering expert hair care and body treatments can be quite possibly looked down upon by clients because of some habits stylists have. Professional ego and unaccommodating behavior can dampen the success of a rising stylist. While a stylist may be oblivious to these traits that they may have picked up somewhere along
Read moreLike Bees To Flowers: Keeping Up With A Constant Client Influx
A strong client base is like nutrition for a business. Every businessperson dreams for their business to be like a flower among a swarm of bees. But with cut-throat competition prevailing in the industry, most businesses die out before they ever fully blossom. On average, most small American businesses lose around 10 to 15% of
Read moreThese Are All The Salon Supplies That You Need To Keep Stocked
Salons are some of the most popular businesses that operate today. With the increase in the number of treatments and services available in the market, many men and women visit a salon as much as once every 6 weeks to maintain or change up their look. Services like facials, hair dying, hair removal, and haircuts
Read moreStarting and Achieving Sales and Success in a Hair and Body Salon
As unfortunate as it is, the barriers to entry in the modern business environment keep on growing stronger. In fact, one out of three small businesses collapses within two years of inception. While some eventualities are either completely irreversible or unforeseen, others can be maneuvered to suit your purpose. With the ever increasing hype about beauty
Read moreTailoring the Trends and Knowing What’s In Vogue: A Guide for Salon Professionals
We’ve all heard how technological innovations are hitting the market every second. The newest invention becomes obsolete the moment a substitute for it arrives. Fashion trends also keep changing in the same fashion. New makeup techniques, dramatic looks, and hair and skin trends are pouring into the industry. Enough is not a word in the vocabulary
Read moreStarting A Salon: What Not To Do
When people discuss their prospective ideas of entering the beauty industry and starting a hair salon, most people give advice that looks like this: use the best and most credible equipment, hire skilled and compliant staff, ensure customer satisfaction, keep the prices low for a start—and the like. People will probably suggest rentals and rates,
Read moreConstructing And Keeping That Costly Clientele: Marketing Ideas For Salons
A solid client base is the backbone of any business—especially the new ones venturing into the field for the first time. Without a sufficiently large client base that is creating enough demand in the market for your services, the real question is: Why are you even in the business? Not only is it a challenge
Read moreMinting Millions off Millennials: How Salon Professionals Can Boost Sales Through Influencers in the Beauty Industry
Millennials are the new megaminds of the 21st century and not a day goes by when their trends are not hitting every industry in the economy with the same zeal and zest known to their z-generation. Without holding their influence in high regard your business will never make profit figures that are off the charts. Their influence
Read moreHow To Deal With Client Complaints Like A Pro
The success of a business in the service industry is solely dependent on customer service. As a salon owner, you want nothing but the best for your salon. In order to reach the top, you need to master your dealings with difficult clients. Some people enter your salon in a lousy mood and end up
Read moreConsistency Is Key: Unlocking The Door To Income Boosts
Who hasn’t heard the tale of the hare that raced a tortoise and lost? Recently implemented upon real life animal counterparts of the characters in the story, there is much a marketing enthusiast can learn from the tale: it’s not the fiery hare who wins but the consistent tortoise. And there lies the lesson we’re about
Read moreWhat Comes Before Sales: Start-up Checklist for Every Hairdresser
Part of the reason behind the massive popularity and continuous growth of the salon and beauty industry—in addition to the practical purposes that they fulfill—is the significance people put on beauty all around. People don’t just go to a salon for a haircut or a trim. They go to salons because they want to look
Read moreSimple and Swift: 6 Ways to Upgrade Your Salon’s Profit Margin
Salon owners are passionate about their work, at least most of them! They want to put together a dream team of stylists that has all the solutions to client’s aesthetic troubles. They want stylists who know their products, who know their appliances and most importantly, who know what their clients love! Making it big in
Read moreBody Language In A Body Salon
Our bodies speak a language that may have different dialects across the world but the fundamentals remain the same across all populations. It is a language stronger than the words we use and conveys more efficiently than speech. Albert Mehrabian’s 7-38-55 rule is not new to the world of business. This professor from University of California
Read moreNever Cut it Short With Your Clients: How To Make Your Customers Feel Appreciated
Building a strong bond with your client is a core component of success in this industry. Forming a strong bond with clients takes time and effort. It’s not something you see the benefits of immediately, therefore, persistence is essential. Don’t consider it as a waste of time but rather, an investment that pays off in
Read moreNever Cut it Short With Your Clients: How To Make Your Customers Feel Appreciated
Building a strong bond with your client is a core component of success in this industry. Forming a strong bond with clients takes time and effort. It’s not something you see the benefits of immediately, therefore, persistence is essential. Don’t consider it as a waste of time but rather, an investment that pays off in
Read moreIt’s Never Easy Telling What Women Want—From Their Hairdressers
Hair salons are a safe space for some women, while a place to unwind for others. Every month, your loyal clients are back for their usual. They enjoy the service you provide them with and enjoy the company of your staff.
Read moreHow Not To Be An Awesome Stylist: Annoying Stylist Habits That Put Off Clients
An excellent salon offering expert hair care and body treatments can be quite possibly looked down upon by clients because of some habits stylists have.
Read moreCracking the Client Enigma: Here’s What Clients Look for in Salons
It is no wonder that a booming service industry is an economic indicator of a developed nation. This is because is the service industry is where businesses directly interact with people.
Read moreThese Are All The Salon Supplies That You Need To Keep Stocked
Salons are some of the most popular businesses that operate today. With the increase in the number of treatments and services available in the market, many men and women visit a salon as much as once every 6 weeks to maintain or change up their look.
Read moreConstructing And Keeping That Costly Clientele: Marketing Ideas For Salons
A solid client base is the backbone of any business—especially the new ones venturing into the field for the first time. Without a sufficiently large client base that is creating enough demand in the market for your services, the real question is: Why are you even in the business?
Read moreIs Your Salon Franchise in the Most Optimal Location?
Even if your brand is recognized all across the globe, choosing the wrong location will have with a huge impact on brand identity, sales and overall success.
Read more5 Unique Tricks to Attract More Customers to Your Salon
So you have a steady stream of customers coming in to your salon. But now, you think it’s time you did something more.
Read moreBe Smart, Be Loyal – Retaining Salon Client Loyalty the Easy Way
It takes a great deal of effort and hard work to keep that salon roster full. With more salons and spas showing up every day, you have to take risks to stay ahead of the competition. But more than that, you have to invest in some smart tricks to make sure your clients stay by
Read moreA Short Guide on Getting Your At-Home Salon Fully Booked
So you’ve finally started an at-home salon and slowly but steadily, it’s working. You’ve got a stream of clients who are all aglow about your services and you’re feeling like you’re headed in the right direction.
Read moreSalon Leasing – How to Be a Smart Negotiator
As a novice in the field, negotiating for a property for your salon might be an overwhelming task. You only know how to run a small business. How can you handle negotiations and get the right property when you’re not even aware of the tricks-of-the-trade?
Read moreCreating the Perfect Retail Merchandise Space
When it comes to subtle marketing, visual and atmospheric appeal is everything. You want your clients to buy certain products but you don’t want it to seem like you’re over-selling or over-advertising. The client has to decide whether it’s worth it. And for that, you want to present the merchandise in the best possible way.
Read moreCrucial Tips on Making Waxing a Success at Your Salon Business
The waxing station at your salon is offering some promising results and you’re excited. Easy and effective, waxing is a popular service that almost anyone can opt for.
Read moreHow to Start a Successful At-Home Salon
Running a business in the beauty industry isn’t easy. It’s a competitive field with a hefty number of candidates. But somehow, you have to push your salon to the top.
Read more5 Great Tips for Salon Receptionists
Think of your receptionist as the face of your salon; they’re the first person a potential client sees when they visit your salon, and the last person after they’ve had their service. Ergo, your receptionist has the power to make your client feel like their visit was worth it.
Read more3 Strategies Guaranteed to Boost Revenue for Your Beauty Salon
The beauty salon industry is incredibly competitive. With new entrants emerging every month, it is important for you to stand apart and attract clients. More clients, means more revenue, which is never a bad thing for a business.
Read moreDote on Dads: Marketing Tips for Salons for Father’s Day
With Father’s Day approaching on June 17, 2018, is your salon ready to make the most out of this opportunity?
Read moreSizzle Your Salon’s Summer Merchandise With These Tips
Running out of ideas to promote your salon’s products and services this summer? You’re not alone.
Read moreHow to Maximize Client Return and Frequency Rate
In a highly competitive beauty industry, client retention is one of the most vital goals for salon owners. Acquiring new clients takes a lot of time and money and so, business owners should create a coherent plan for retaining their current clients.
Read moreMarketing To Mature Hair and Beauty Clients Successfully
The desire to look and feel good is universal, irrespective of gender, race or age. That is why hair and salon owners must ensure they can successfully sell their services to mature clients, or people aged 50 and above.
Read moreSpecial Offer Ideas To Boost Salon Business This Summer
As we transition into summer, it is the perfect time to offer your clients amazing deals that will make you a ton of money.
Read morePrep Tips for Boosting Homecoming Season Business
Homecoming is an important event for many young people. In fact, they spend months deciding what they will wear for the big day. This is the perfect opportunity for salon owners to leverage this—introduce packages, deals and attract customers looking for that perfectly sophisticated and chic look.
Read moreWhy Salon Reviews are Important and How to Get Good Reviews
Technology has significantly changed the way people find salons. With a click of a button, you can gain access to websites of unlimited salons in your particular location.
Read moreHow To Recruit The Best Salon Team
Employees are the backbone of a salon. In order to take your business to greater heights, you need a stellar team.
Read moreSalon Body Language Tips That Give The Right Impression
When people walk into your salon, what is the first thing that they notice? Apart from the overall interior design, salon equipment and overall cleanliness, they will observe your staff.
Read moreWho Is Your Salon’s Ideal Client?
One of the biggest mistakes that salon owners make is that they cater to everyone. Knowing your target clients is extremely important.
Read moreIs Your Salon Website Design Losing You Clients?
Your website speaks volumes about your business. It’s an introduction to your services and lets potential clients know why they should invest in your business.
Read moreQuick Ways to Check If Your Salon Marketing Tactics Are Working
Just because you have regular customers, doesn’t mean your marketing tactics are working. You think they are but do you know they are?
Read moreDevising A Salon Marketing Plan That Works
Quick-witted, pun-rich, and informative. These are the kinds of adverts that consumers prefer nowadays. Short videos with a catchy one-liner, campaigns with eccentric designs, pretty models, and clever marketing dominates the world of advertising.
Read moreWhy Hair and Beauty Trade Shows Are Good For Business
Social media is one of the best platforms for promoting your brand. But this is to an extent. Creating a Facebook page and a Twitter account doesn’t guarantee that you’ll become a success overnight.
Read moreHow to Weed Out Troublemakers When Interviewing Candidates for Your Salon
For any business, their biggest asset is their employees. But when employees don’t perform or slack off, it can cost the business thousands of dollars in revenue.
Read moreHow to Get Your Salon Email Marketing Opened and Read
Don’t want to take the email marketing route when promoting your salon?
Read moreJust Like That: Improving Your Salon’s Facebook Presence
Remember the days when marketing was a one-sided affair? Marketers used images, copywriting, and brand ambassadors to grab the attention of potential customers. This was a hit or miss, depending on how well target audiences perceived the advert.
Read moreTraining Your Salon’s Receptionists: 5 Powerful Tips
Imagine walking into a salon, only to meet a monotonous receptionist that doesn’t even get up to greet you. She’s on her phone and you’re left to stand there, confused and feeling awkward.
Read more3 Customer Care Tips From Successful Hair Salons
It goes without saying that without your customers, your business wouldn’t be a success. Building a relationship with your customers is extremely important if you want to retain them.
Read moreReducing “No-Shows” and Last-Minute Cancellations
There’s nothing more awkward and embarrassing than receiving a phone call from a client you were expecting, only for them to cancel last-minute. Sure, they had their reasons but the spot could’ve been filled by someone else.
Read moreFrom Top to Toe: How to Be a Complete Men’s Salon
Men have always been known to rock the rough, unkempt, unshaved look. From Hollywood heartthrobs like Channing Tatum and Theo James, throughout the years, men have been known to nail the “bad guy” look, not caring about their appearance.
Read moreIs Offering Extra Services in Your Salon Worth it?
You’ve spent thousands of dollars on the décor, wallpapers, and furnishings. You’ve got it all —the chic and modern-day look, the style that screams “choose us!” and you’re equipped with the best products from world-famous brands.
Read moreEffective Upselling Strategies for a Beauty Salon
Life is full of opportunities; we just have to look for the right ones.
Read moreA Salon Owner’s Guide: What Not to Do When Running a Beauty Salon
There’s a saying that everything has beauty but not everyone sees it.
Read moreSpa/Salon Marketing Myths that are Hindering Your Business Success
Let’s break down some data. With approx. 82,000 beauty salons in the US, with only hair salons making a total of $44 billion in revenue, with an annual growth of 1.8%, there’s bound to be some tricks that are allowing these small businesses to exceed their annual predicted income.
Read moreBecome a Savvy Saver While Running a Successful Beauty Salon
Being a beauty salon owner is only demanding if you don’t know how to balance your finances. Owning such an establishment in a competitive industry is costly, not to mention challenging.
Read moreThe Trick to Being Successful in the Spa Industry
The gentle tingly music, the soft hands of a well-trained massage therapist, the dulled-down lights that lull you into sleep and the knowledge that all this is designed, just to cater to the client’s need – this is what a spa experience is all about!
Read moreMarketing Mistakes Salon Start-ups Need to Avoid
According to Forbes, 90% of startups fail within the first year. Want to know why? Because they underestimate the intricacies of running a business!
Read more5 Steps to Running Your Own Nail Salon
With around 56,386 nail salons in the US generating approx. 8.53 billion US dollars in 2017 alone, how can you make your establishment stand out from the rest?
Read moreOnline Marketing Tactics You Need to Practice for Your Beauty Salon
The online world is constantly changing, and so are the tactics we use to attract our target audiences.
Read moreThe Key to Boosting Your Salon Business Income
There are many creative ways to promote your salon business and attract new customers. But is there a limit when it comes to using different ideas to do so?
Read moreAttracting Customers for Your At-Home Nail Salon
Starting out an at-home nail salon is an exciting and lucrative opportunity if you’re good at what you do.
Read moreHow Not to Lose a Sale – Dealing with Disgruntled Customers
Every successful business has a certain protocol to handle business complaints effectively.
Read more5 Salon Marketing Ideas From The Pros
Here are 5 Salon Marketing Ideas from the pros.
Read moreSalon Business Trends 2018
Knowing the latest Salon business trends and applying them to your salon practices may also help you reach your goals sooner than expected.
Read moreA Comprehensive Guide on Becoming a Popular Salon – Part II
Continuing from where we left off in our previous blog, here are more tips you should follow run your salon the right way.
Read moreA Comprehensive Guide on Becoming a Popular Salon – Part I
With around 82,000 beauty salons in the US alone churning an estimated $20 billion in sales, you truly have your work cut out for you to make it in this competition. The beauty industry is one of the largest industries in the world, with small businesses like barber shops, salons and spas drawing over 15% of
Read more5 Customer Service Tips for Spas and Salons
Your spa or salon is more than just what is seems on the surface.
Read moreA Salon Owner’s Story – How to Create a Successful Salon Experience
Setting up a small business such as a beauty salon in a competitive market is challenging enough to begin with. Maintaining that salon and finding ways to bring back clients is another feat altogether. A successful salon will always provide a unique experience and try to cater to their client’s well-being, both mentally and physically.
Read moreMake More Money … Free eBook
Download our new FREE eBook “Make More Money by addressing the Top Challenges in your Salon” Inside you learn the secrets that Salon Owners and Stylists have been using to add more to their bottom line. Click Here –> Download Now <– Click Here
Read moreThe Statistics Behind Acne
Salon Income Boosters has evaluated the statistics behind acne. If you are into the business of providing acne treatment then and we have some of the helpful tips for you.
Read moreThe Booming Anti-Aging Market
The anti-aging industry is expected to quadruple over the next 10 years.
Read moreIncreasing Revenue as an At-Home Stylist – Here’s what you do
Being an independent stylist is just about the most daring thing you can do. The beauty industry is competitive and with salons open around every corner, it can often become difficult to maintain your customer base.
Read moreHow to Grow Your Salon Business
Like any other business in the beauty industry, a salon is not an easy establishment to manage. With competition, staffing and customer retention to deal with, you hardly have any energy (or budget) left after the day is done.
Read more3 Common Salon Problems and their Solutions
As a salon owner, you will face your fair share of challenges while working in the competitive beauty industry. What differentiates you as a smart salon owner from the rest though is how they you go about solving those problems.
Read moreBuilding a Customer Base – How to Market Your Hair Salon
There’s a hair salon around every corner. How do you make your salon stand out from the rest?
Read moreSmart Tricks for Selling Retail Merchandise for Salons
While it may seem odd to sell retail merchandise through your salon, there are actually three very good reasons why this particular business strategy is followed by almost all in the beauty industry around the world. Revenue, retention, reputation! By selling quality merchandise, you not only get back the money you invested in the first
Read moreHow to Start a Successful Nail Salon in Five Easy Steps
While a nail salon may be one of the most lucrative businesses in the beauty industry, we must not forget that at the end of the day, it is still a small business. As such, it has a greater chance of failing, especially if we don’t follow proper guidelines on running it. According to statistics,
Read moreWhy Location Matters When Opening a Beauty Salon
The old adage applies to all matters of business, whether you’re opening a multi-national conglomerate or a coffee shop. In this case though, we’ll focus on the best location for a beauty salon. Even if you offer high quality products, experienced technicians and a comforting lush environment for your customers, you will fail at running
Read moreUpselling to your Existing Clients
We all know that as we take care of our clients hair, we have the opportunity to showcase many different styling, cleansing, and coloring products. In addition, having these products on hand gives our clients the chance to buy them. We are missing out on a huge opportunity to take care of other beauty needs
Read moreOptimize your Retail Displays and Visual Merchandising
You’ve worked so hard to open your salon, pick the right furnishings, hire the right people, train them, and then you’ve invested in inventory to supplement the income you bring in from the services you provide. Selling these products quickly will help you to bring in more money and keep customers coming back for more.
Read moreHow to Make Your Salon Stand out, and Other Marketing Tips
Let’s consider your salon’s marketing from a client’s perspective. In an industry with a total of 974,000 establishments in the US, how would you make your clients think that your beauty salon is different than the rest? The beauty industry enjoys the attention of a very loyal customer base. As such, attracting clients may be
Read more