Attracting Customers for Your At-Home Nail SalonMarch 2, 2018Starting out an at-home nail salon is an exciting and lucrative opportunity if you’re good at what you do. With nail designs, vinyl decals and holographic polishes in fashion, people in the beauty industry are taking every opportunity to attract those who want to stay on top of the trends. Those people are your potential clients. Starting an at-Home Nail Salon – Research on Market Feasibility There are almost 665,700 employees in the nail salon industry. With such a massive workforce to compete with, it’s important that you first know how to set your business apart from the rest. With at-home salons, you need an approach that’s backed by a flawless business idea, one which combines fun and profit. One way to do that is by taking on a niche idea. Many people enjoy getting manicures and pedicures. But if you want them to be loyal to your business, focus on different trends and demographics for example; Hotel guests Residents at a nursing or retirement home Bridal parties Eco-friendly customers Of course, there’s a certain level of competition in the nail salon industry that you’ll have to deal with alongside when working with such demographics. Attract more customers by offering the latest design techniques and treatments. Start off with lesser rates. Use gentle nail products to appeal to a broader consumer base. Customers nowadays will be more likely to use products that are made with natural ingredients and products. Promoting your business as an eco-friendly nail salon will appeal to a bigger crowd, because it’ll stand in contrast to the rest of the salons that use chemical-based nail products. Professional Certification Being a nail technician requires training in beauty services. As a technician, you’ll be asked to give other services as well such as foot and hand massages. Your job also involves shaping, cutting, painting and polishing nails. You must also have knowledge of any medical ailments related to the nails, hands and feet, which may require you to wear masks and gloves. Providing verified certification of your training and knowledge will assure customers that you are a professional and you know what you’re doing. Marketing Ideas and Strategies for Your At-Home Nail Salon Promoting your nail salon does require several strategies. You will need to: Use social media websites to promote your salon and services Offer referral programs to friends and family Offer gift cards Distribute leaflets Keep business cards Attend social gatherings related to the industry Work with other small business For all of these, you’ll need to invest a bit more time and money because you’re selling your services from home. If you have already worked in a salon and have a customer base, it may not be that difficult for you to bring those clients along with you to your new business. But if you’re starting from scratch, you’ll need to put all you effort in get a win over your competitors. Improving Sales at Your Nail Salon In order to run a successful nail salon business, you must learn about the top challenges salons face, and the best way to overcome them. That’s the only way you can maintain revenue while attracting more customers. Salon Income Booster can help you with that. We offer guidance on optimum nail salon marketing strategies and Salon Income Generation techniques for various businesses in the industry. If you need help for your salon, contact us and let us help you!