Building a Customer Base – How to Market Your Hair SalonJanuary 14, 2018There’s a hair salon around every corner. How do you make your salon stand out from the rest? If you’re planning to take the beauty business by storm, you need to exercise a few strategies and tactics to set yourself apart from your competitors. That’s where Salon Income Booster can help! Top Hair Salon Marketing Ideas 1. Offer a Promotion around Hair Holidays Wedding season, Valentine’s Day, Mother’s Day – there are so many holidays throughout the year that require you to look your best. Use those opportunities to provide full-service promotions. Aside from the regular haircut and styling, focus your services on texturing, ombré colors, wedding hairdos and more. Let your customers know that you’re a one-stop shop for all their hair needs, rather than just a cut and basic blow-dry. 2. Be Active Online Show off different hairstyles and color results on Instagram, stay in contact with clients on Twitter, promote daily deals and discount services on Facebook. Each social media platform offers you a different specific demographic to focus on. Narrow your audience by location, age and gender and broadcast targeted ads to bring people in. 3. Build a Customer Referral Program Offer your loyal customers different incentives if they bring in newer clients. Referral bonuses are a crowd-favorite since it makes them competitive, not to mention eager to win those discounts and free services. If you get a customer through referral, send your customer and email or a postcard, and let them know that you’re grateful for their dedication to your business. That’ll let them know that you take a personal interest in your customer base. 4. Choose the Right Mix of Retail Products Your customers come to your salon to improve not just their appearance but also their self esteem. Offer them something that supports their need to look good and feel good. Hair cleansing and styling products always work well. Offer them to clients for those days when they can’t come to the salon, so they can get a salon-ready look. 5. Extend Your Salon Hours Once you’ve established your hair salon, hire a workforce for the night shift to cater to the night owls. Regular timings can be problematic for working clients. Offering late night services will ensure your clients that they can get the pampering services they need without worrying about the time. 6. Keep Track of Your Online Reviews And never reply harshly if you get a negative comment. Your online reputation can make or break your business venture. Use online reviews to learn what your clients want, what they loved and where your business was lacking. Many spas and salons use online reviews to broaden their network. Feature those reviews and respond wisely. Your attitude online has a lot of influence on a client’s expectations from your services. Want to Know More? Hire a specialist to boost salon business. Use their guidance on hair salon marketing strategies and income generation techniques, and learn the right way of managing a business in the beauty industry. Salon Income Booster can help you with these topics. Contact us today to learn more!