Make the Most From Beauty Trade Shows
Salon owners need to work hard to maintain their businesses and help them thrive; it’s a day to day struggle, to put it mildly. Over the last few years, salon...
Read moreThink Outside The Box — A Guide to Unique Salon Strategies
Women visit beauty salons on a monthly basis to feel and look good. While some women take out the time to visit salons to maintain their hair, skin, and nails,...
Read moreTarget the Mature Ladies When Marketing Your Salon
Why should salon services be restricted to women in their prime when there are also those who are fifty and fabulous? Gone are the days when fashion magazines, clothing brands,...
Read moreStrategies to Help Reduce No-Shows at a Salon
Let’s face it: clients failing to show up on the day of their appointments can mean bad business for salons in the long run. Client no-shows at your salon can...
Read moreClient Birthdays Are More Important Than You Thought
Salon businesses hinge upon the bonds they make with their clients. The more trusted, welcoming, and valued your services are, the more likely the client is to return. It’s not...
Read moreA Definitive Guide to Referral Schemes For Your Salon
A majority of marketing executives (64%) believe that businesses benefit a lot from word of mouth publicity. In fact, 82% of marketers increase brand awareness through word of mouth marketing strategies....
Read moreBody Language Your Clients Will Appreciate
People in the salon business know that verbal communication is only one way of communicating with your clients. Clients are hyper-sensitive to body language; it plays a vital role in delivering a...
Read moreGet Precious Feedback From Salon Clients
Many salons tend to ignore the importance customer feedback holds in improving customer care, salon services, and brand goodwill. They believe that they have the capacity to fully understand what the...
Read moreValentine’s Day Strategies for Salons
With Valentine’s Day just around the corner, women throughout the city will be chasing sales, checking out jewelry items, trying on new pumps, and placing orders for customized cupcakes. But...
Read moreMarketing Ideas For Salons If You Only Have 10 Minutes
Salon businesses are unique. They are not only important hair and beauty service providers but they’re also excellent hubs for social gatherings. Back in the day, salons presented the very...
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