Marketing ideas

A solid client base is the backbone of any business—especially the new ones venturing into the field for the first time. Without a sufficiently large client base that is creating...

When it comes to subtle marketing, visual and atmospheric appeal is everything. You want your clients to buy certain products but you don’t want it to seem like you’re over-selling...

With Father’s Day approaching on June 17, 2018, is your salon ready to make the most out of this opportunity?

Running out of ideas to promote your salon’s products and services this summer? You’re not alone.

The desire to look and feel good is universal, irrespective of gender, race or age. That is why hair and salon owners must ensure they can successfully sell their services...

As we transition into summer, it is the perfect time to offer your clients amazing deals that will make you a ton of money.

Just because you have regular customers, doesn’t mean your marketing tactics are working. You think they are but do you know they are?

Quick-witted, pun-rich, and informative. These are the kinds of adverts that consumers prefer nowadays. Short videos with a catchy one-liner, campaigns with eccentric designs, pretty models, and clever marketing dominates...

Remember the days when marketing was a one-sided affair? Marketers used images, copywriting, and brand ambassadors to grab the attention of potential customers. This was a hit or miss, depending...