A Comprehensive Guide on Becoming a Popular Salon – Part IIFebruary 12, 2018Continuing from where we left off in our previous blog, here are more tips you should follow run your salon the right way. Running a Successful Salon – Following the Right Tricks Have a Personalized Booking Mobile App for Long-Time Customers There’s a certain element of exclusivity involved in offering a personalized mobile app to loyal customers. Aside from allowing customers to cut the line, a mobile app also allows you to promote special offers and services through push notifications to people who you know will take advantage of it. Be Active on Social Media This tip is a no-brainer. Social media is a useful platform to attract new customers. Present your services with professionally taken pictures and captions and talk to your customers online if they have any questions or queries. And always be polite and friendly. Show the people that there is a person behind that online profile, not an automated answering system. Make Your Clients a Part of Your Business Don’t be afraid to ask for constructive feedback. Use them to make your services better and offer those clients a first look at the changes you’re bringing. This will show your clients that you’re willing to listen to their advice, and for a business that works at an arm’s length from their customers to maintain a professional persona, that’s a big step. Add Value to Your Client’s Experience Think of extra services as the cherry on top of a perfect cake! Smaller extra services like complementary treatments, a cup of coffee or a discount on a nail service – all can be perceived as small luxuries that enhance your client’s experience. Keep in mind that your client comes to your establishment to relax. Make it a special treat for them. Cater to the Night Owls Typical timings for a beauty salon extend to 7 o’clock in the evening. Make your salon stand out from the rest by changing your timings from the afternoon to midnight. Offer hot towels, cups of tea and coffee or a glass of wine after eight o’clock and turn down the lights in your salon to make it a more relaxed atmosphere. Doing so will give the working clients in your area a place to go to for services they may not be able to get during their normal time. Celebrate Your Birthday with Everyone Turn this day into a full event! To celebrate a full year of your business, provide discounts and special one-time offers. And go heavy on the promotion. Offer special discounts to your loyal customer base and referrals and provide coupons and a day at the salon promotions. Make the day special for your clients as well and focus on just offering a good time. Learn More! At Salon Income Booster, we try our best to guide you on all matters related to marketing, merchandising and optimizing your salon revenue! Contact us to learn more. And download our free e-book on the top challenges for salon owners and the best ways to overcome them. We offer all the best tools in our arsenal to help you run a successful salon business!