Dote on Dads: Marketing Tips for Salons for Father’s DayJuly 10, 2018With Father’s Day approaching on June 17, 2018, is your salon ready to make the most out of this opportunity? While it’s true that Father’s Day campaign may not be as big as Mother’s Day, it still offers a tremendous business opportunity to salons. Here’s a guideline on how to promote your salon services this Father’s Day: Target client Contrary to popular belief, your target audience should comprise both men and women. Women are the main buyers of Father’s Day services. Therefore, promote your salon services to your female clients and ensure you can meet their needs. Social media When it comes to salon marketing, social media is the most effective channel. From Facebook to Instagram, promote your salon’s Father Day packages on different channels and generate client interest. Create a comprehensive campaign on Father’s Day deals and begin posting it on social media before June. Salon displays Do not overlook the physical appearance of your salon. Decorate your salon with balloons and signs related to Father’s Day. Also, create an attractive Father’s Day window display and retail display. Gift cards Offer Father’s Day gift cards at your salon. Clients can purchase these gift cards from your salon’s reception desk. A standard gift card includes haircut, shaving or pedicure and manicure. Focus on the presentation of gift cards in order to attract clients. The presentation should be professional and appealing. Team Train your team on engaging with and encouraging clients on booking your salon’s Father’s Day deals. They should also be able to offer exceptional services to win over clients. Use these tips to expand your client base and revenue this Father’s Day. For more tips and tricks on managing a salon, check out Salon Income Booster cover your needs. Salon Income Booster is a complete online source for new and established salon owners that need assistance on running a salon successfully. We cater to hair and beauty salon owners, self-employed hair stylists, nail salon owners, tanning salon owners, work-from-home hair stylists, self-employed makeup artists, self-employed massage therapists and more. Our expertise covers all corners of managing a salon business, from getting new customers to marketing to increasing salon income. We understand that starting or expanding a salon can be exciting and daunting at the same time. That is why we offer effective skincare and consulting solutions to salon owners across the country. In addition, we provide effective salon management tips to salon owners as well.