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Effective Upselling Strategies for a Beauty Salon

Life is full of opportunities; we just have to look for the right ones.

Imagine going to a new beauty salon for a makeover. You’ve heard that they’re giving a 50% off on their hair care package. You’re excited and you also want a new haircut—a change from the long bob you’ve been rocking since high school.

You’ve seen their posters and flyers everywhere; you’ve heard about their affordable deals, and you want to see what the fuss is all about.

As soon as you step into the salon, you’re greeted by an untidily-dressed lady, rocking the frizzy-hair look, chewing gum.

Okay. You think to yourself. Maybe the service will be good.

After waiting for what seemed like hours, you’re led to a small room with one table and a wobbly hair. You sit in the chair, examining the cracks in the wall, and the poor lighting arrangement. The table has a dozen hairbrushes, all scattered around.

You take a gulp.

What have you gotten yourself into? Is it too late to go back now?

As the lady wraps the cloak around your neck (and your throat), instant regret takes over.

Chop, chop, chop.

There goes your beautiful hair.

What was supposed to be a happy day at the salon turns into a nightmare.

We’ve all had at least one experience at the hairdresser that resulted in a nightmarish, Frankenstein-look.  But if you’re a salon owner, that’s the last thing you want your clients to expect and experience.

According to a survey, there are 21,260 spas in the US. With so many options, why should clients visit your beauty salon?

That’s a question you need to answer and highlight with effective marketing strategies. It’s not easy operating a salon but with the right guidelines, you can stand out amongst the crowd. We, at Salon Income Booster, show you ways to grab the attention of potential clients.

Here’s what you should do:

– Own Your Confidence as a Professional

Why should your clients trust you? It’s simple. You’re a professional—someone with a license and certification. You know what you’re doing, unlike amateur stylists.

You’ve had years of training, experience, and know the ins and outs of the latest trends. This should be your number one highlight, and your clients should know this as well.

Include this in all your adverts and flyers. People trust professionals more than those who are just starting out. This is the number one reason your clients should trust you.

– Don’t Ask Yes or No Questions

Remember, your clients don’t know anything about hairstyling or beauty products. But that doesn’t mean they are stupid. Educate them.

Don’t ask questions like, “Are you sure?” because this will confuse clients. When clients are satisfied with your services, they will recommend you to their friends.

Survey shows that word-of-mouth recommendations are still the most powerful form of marketing.

If you’re an expert, you need to let your clients know what you think will suit them. Ask questions like, “Would you like this specific style or should I go for this?” or “When was the last time you had your roots touched?”

This will give your clients something concrete and will help boost your sales because its shows your knowledge as a beauty expert.

– Use the ‘Discount’ Tactic

It can be difficult keeping conversations professional when you’re getting to know your clients during treatments. However, listen to their conversations and look for things they’ve mentioned that can be used tactfully.

Did they mention going on vacation? Maybe they need a pedicure before they go. Did they talk about dry skin or hair? Look for things that can help you market your products.

Then offer them a discount. But don’t market your services aggressively. Ask something like, “You mentioned this problem. Would you care for a certain service? It has so and so benefits”

These are just some of the ways you can upsell your services as a salon owner, and boost ROI.

If you’re looking for further guidance on how you can make your beauty salon stand out amongst the crowd, we’ve got you covered!

At Salon Income Booster, we offer marketing ideas and salon income generation techniques to help improve your sales. Contact us today to learn more about how we can help!