Why Hair and Beauty Trade Shows Are Good For Business

• June 1, 2018

Social media is one of the best platforms for promoting your brand. But this is to an extent. Creating a Facebook page and a Twitter account doesn’t guarantee that you’ll become a success overnight.

All of this depends on how following you’re able to build. If your business isn’t doing well on social media, you won’t be able to garner as much attention as your competitors.

This is where hair and beauty trade shows come in. Offering your services and displaying your products on a large-scale platform can help you reach out to the right target audience.

How Trade Shows Help

Trade shows are an opportunity to connect with thousands of consumers and brands. One of the best things about trade shows is that you’ll be able to find potential business partners as well.

It ensures media exposure, professional contracts and connecting with potential clients.

It’s the perfect opportunity for new salons to find their niche. With that in mind, here are some ways participating in a trade show can help your salon:

¬ Competitor Analysis

Did you know? 78 percent of trade show attendees travel 400 miles to attend the exhibitions? This means that your salon will be getting exposure to a national audience. Furthermore, it’s the perfect chance to analyze the market.

You’ll have a lot of competitors also participating so seeing the different marketing strategies they’re using can help give you ideas.

¬ One-on-One Interactions  

One of the best things about trade shows is that they provide excellent exposure. Every business utilizes social media but how many have one-on-one interactions with their clients?

This is an important question to ask. As a salon, you’re interacting with clients on a daily basis, but how many times do you engage them personally when promoting services?

Trade shows ensure one-on-one interactions and you can display your services in front of clients. This helps you communicate openly, educate them, and let them know how you stand out amongst the crowd.

¬ Live Feedback

You’ll get live feedback from clients when they try your products. They’ll help you identify areas to work on and ways to improve your services. Instead of waiting for clients to leave feedback and reviews on social media, you’ll get an opinion on the spot.

If you’re planning to participate in a trade show and would like to learn more about the ways you can promote your business, feel free to contact us!

At Salon Income Booster, we offer businesses in the hair and beauty industry marketing tips and strategies to help new salons boost revenue. Our experts are trained in the art of marketing and communication. Visit our website to learn more!