Just Like That: Improving Your Salon’s Facebook Presence

• May 23, 2018

Remember the days when marketing was a one-sided affair? Marketers used images, copywriting, and brand ambassadors to grab the attention of potential customers. This was a hit or miss, depending on how well target audiences perceived the advert.

But thanks to the advent of social media, the way customers and brands interact, has changed significantly.

No longer are we bound by the shackles of communication gaps. With the click of a button, customers can reach out to their favorite brands.

Direct messages, comments, live videos, posts—these are just some of the many ways to interact with potential clients.

But the social media platform that is revolutionizing the way we communicate with others is Facebook. Gone are the days when Facebook only catered to individuals and close-knit families.

Businesses from various industries are able to connect with one another through various marketing strategies, such as Facebook adverts, reviews, live videos, and direct messages.

Promoting Your Salon on Facebook

Surveys show that the beauty industry is a goldmine for aspiring entrepreneurs, making $445 billion in revenue every year. Furthermore, statistics show that Facebook crossed 1 billion users in 2017, making it the first social media platform to do so.

With the right marketing plan, improving your salon’s sales and carving a name in the industry can become possible.

And one of the best ways to accomplish this is by promoting your salon on Facebook. Here’s what you can do:

Paid Advertising

While most businesses have a habit of promoting their business ‘organically’, this is one of the most effective ways to promote your salon. Using paid advertisements can help you reach out to a wider audience.

When your target group browses Facebook pages or internet generally, their preferences are saved and your banner ads will be displayed the next time they open Facebook. This means that all the relevant adverts will be displayed. This will be beneficial for your salon and the audience you’re targeting.

Geolocation

This is another effective way to promote your brand on Facebook.  When you switch on geolocation, potential customers that are in the same area as your salon will see your promotional content. With 1 billion users on Facebook, and millions active every day, connecting with the right audience is just a button away.

Interactive Content

When promoting your salon on Facebook, make sure that the content you’re posting is original, unique, and engaging. Create short, fun videos. Perhaps create a video about different hairstyles or skincare tips.

Use puns in your posts, like, “Don’t get into a hairy situation, use our waxing discounts!” or something similar. The more creative and engaging the content, the more customers you will attract.

Hire an Expert

Hiring a professional to help with your upselling skills can help you improve your salon’s presence on Facebook.

Salon Income Booster is on such service that offers guidance on hair salon marketing strategies, income generation techniques and upselling salon services to help you carve a name for your brand in the global market.

Visit their website or contact them for further information.