Marketing To Mature Hair and Beauty Clients SuccessfullyJuly 1, 2018The desire to look and feel good is universal, irrespective of gender, race or age. That is why hair and salon owners must ensure they can successfully sell their services to mature clients, or people aged 50 and above. Statistics released by Schwarzkopf Professional reveal that older clients are vital parts of the salon market. Many mature clients are likely to visit the salon 10 times a year because they have time and money to do so, especially after retirement. Keeping this in mind, here are some ways to market your salon services to mature clients: Social media Social media isn’t just for the young, but its use has increased among older adults as well. It is imperative to promote appropriate hair, skin and nail treatments to the older clientele utilizing social media strategies. When promoting your salon services on social media, post personalized messages for the older audiences. Also, use good quality images that show older men and women. Word of mouth Ask your current clients to share their experiences their more mature friends and family. Even though we’re living in a digital age, word-of- mouth is still a great way to get more clients. Give business cards to your current clients and request them to pass them on. Introduce a ‘Refer a friend’ scheme to give your current clients an incentive to spread the word about your services. Treatment packages Based on an older client’s needs, make sure you’re offering them the right kind of services. Don’t just stick to anti-ageing treatments. Client feedback is crucial to knowing what they want. Always use good products that are appropriate for the 50-plus generation’s hair and skin needs. You can also offer promotional packages and seasonable to your mature clients from time to time. This will help expand your client base. If you are looking for more practical tips on how to expand the client base and income of your salon, feel free to reach to us. Salon Income Booster is committed to making sure that salon owners are equipped with the knowhow necessary to manage their business successfully. From marketing to income generation to client retention, we cover all corners of running a salon business in great detail. Whether you own a hair, skin or nail salon, we provide expert advice to all owners of all salons across the country. You can also count on us for skincare and consulting solutions.