Is Offering Extra Services in Your Salon Worth it?April 19, 2018You’ve spent thousands of dollars on the décor, wallpapers, and furnishings. You’ve got it all —the chic and modern-day look, the style that screams “choose us!” and you’re equipped with the best products from world-famous brands. But for some reason, there’s a dust ball rolling outside the front door of your salon. You’ve had a couple of customers in the past few months who have promised to recommend your services to their friends. But nothing has worked so far. You need something that can grab attention and boost your salon’s popularity. The question is “what?” Plenty of salons have such problems when they first start out. A lot of them opt for offering extra services. But the question that arises is, “is it worth it?” Let’s take a look and find out: Extra Services Should Add Value Sure, offering extra services like manicure and pedicure packages is a great marketing strategy. But the one thing to ask is if they add value to the services you offer. How can your clients benefit from these services? How will your business benefit from these services? Are you confident that customers will come back? If you’re unsure, it’s best not to offer extra services. They Should Be Unique Every salon offers the “volume haircut” and “spa day” package. But how does your salon stand out amongst the competition? With 21,260 spas in the US, you need to figure out ways to get your voice heard before it blends in with others. This is where you offer different services for different rates, or an exclusive package with necessary treatments. For example, let’s say your salon offers brow services. You can offer this service like brow salons, but at a discounted rate (without excluding any of the services offered.) You can also offer a facial along to make it an exclusive package. This way, your customers can try out unique and valuable treatments, and learn more about your services as well. Turn Them Into #HappyDay Discounts If you really want to offer extra services, it’s best to use them strategically. Offer them for #HappyDay services. Choose a specific day of the week for discounts and extra services. You can also offer extra services before special events and holidays. This will allow you to grab your customers’ attention when you really need to, and you’ll be able to market your salon’s services properly. If you still need help figuring out how to come up with a strategic marketing plan, then don’t fret the details! At Salon Income Booster, we offer marketing ideas and salon income generation techniques to help improve your sales. Contact us today to learn more about how we can help!