Online Marketing Tactics You Need to Practice for Your Beauty SalonMarch 7, 2018The online world is constantly changing, and so are the tactics we use to attract our target audiences. Customers are becoming more informed, and it’s our job to make sure that salons do all they can to tell their clients that they have what the world needs. In short, those in the business industry must be faster, tougher and smarter. And here’s how you can be all that and more! Practical Tips for Salon Business Marketing Online Focus on Consistency, Online and Offline Your identity must be the same as it is online, as it is offline. Don’t invest in a top-notch website if you’re not able to provide top-notch services. If you’re an up and coming salon, shed light on this, and elucidate on your core values. Show the world your true purpose and humanize your services. Add that element of personalization, for example, adding pictures and bios for employees. A little will go a long way. Make Your Website Mobile-Responsive 52% of global website traffic is generated through smartphones. If more than half your customer base isn’t able to access your website from their cell, they won’t be able to book a service, or even give a second thought to your business. Hire a professional who knows his/herstuff to make your website more mobile-friendly. Start a Blog about Your Salon A monthly blog is just what the doctor ordered. Post about different new services you offer, before and after results and events. But keep an eye on spelling, grammar and ramblings. People expect professionalism from you in every aspect. If you can’t write a good copy though, find someone else who can, preferably someone who knows a thing or two about your industry. Be Social but Professional When marketing your business, it’s important to show the world that there’s a person behind the computer, instead of a bot. Converse with people on social media, but be polite and courteous. Anything you post on the internet is forever. Be aware of that fact. Market Your Business on YouTube Make Q&A videos, before and after reveals, sneak peeks at any new services you’re going to offer – mainly anything that would drive traffic. YouTube is one of the best portals if you want to appeal to a bigger audience. Just remember to post those videos on Facebook as well so your other clients can subscribe to your channel. Your Secret Weapon: A Helpful Guide Salon Income Booster is here to guide you on the path to salon success. There are so many challenges salons face along the way, and not just those related to online marketing. With our marketing ideas and Salon Income Generation techniques, you’ll have no trouble retaining customers and bringing in more people!