Prep Tips for Boosting Homecoming Season Business

• June 25, 2018

Homecoming is an important event for many young people. In fact, they spend months deciding what they will wear for the big day. This is the perfect opportunity for salon owners to leverage this—introduce packages, deals and attract customers looking for that perfectly sophisticated and chic look.

The homecoming season is typically celebrated in September or early October. Before the season begins, you should begin promoting your salon services to the teenage market.

Here are some effective tips to prepare your salon before the homecoming season:

Packages

To attract the teenage demographic, offer budget-friendly homecoming packages to them.  You can create special packages that have blow-dry, manicure and pedicure services. Homecoming presents a rare opportunity to salon owners to connect with teenage girls directly and understand what type of services they need.

Group specials

Create spa packages for a group of friends or a mother and daughter. Not only will young clients get a chance to unwind at your salon, but you can promote your services to multiple people.

Get social

Social media is the quickest and smartest way to spread the word about your homecoming specials and deals.

When posting content on social media, make sure they are catering to the needs of teenage girls. Also, post high-resolution before-and-after photos of your salon’s previous clients to gain more clients.

Email

Along with social media, make sure you’re sending emails to inform target clients about your salon’s homecoming deals and packages. Send an email campaign to promote your deals.

Trends

Keep track of the latest hair and makeup trends in the teenage market. For example, lash extensions, brow services and short hairdos are some of the hottest trends this year,

To stay one step ahead of your competitors, make sure you are offering unique treatments to your young clients. Promote them extensively on social media as well.

Resources

Have enough staff to handle all the new customers that visit your salon in the homecoming season. Service can make or kill your business.

Therefore, schedule your staff in a way that prevents burn-out and ensures clients have a wonderful experience. Train your team to prepare them for the homecoming season.

Looking for more useful resources on managing a salon? Let Salon Income Booster cover your needs.

Salon Income Booster is an online source for current and potential salon owners who need guidance on all aspects of running a beauty and nail salon successfully.

The website offers vast information on marketing, merchandising, optimizing retail displays, sales, and more, in order to increase your salon’s income and revenue.

Whether you own a nail salon or a hair salon, we serve all clients, which includes hair and beauty salon owners, self-employed hair stylists, self-employed makeup artists, work-from-home hair stylists, nail salon owners, tanning salon owners, self-employed massage therapists and more.