Quick Ways to Check If Your Salon Marketing Tactics Are WorkingJune 7, 2018Just because you have regular customers, doesn’t mean your marketing tactics are working. You think they are but do you know they are? Social media presence doesn’t guarantee success unless you have a marketing strategy that can grab the attention of potential clients. You might have the latest equipment, the best technology, and an amazing staff but that doesn’t mean your salon will be featured on the cover of Vogue overnight. Attracting customers and retaining them should be your initial goal. And the best way to accomplish that is by upselling your salon and changing your marketing game! Hire Experienced and Confident Staff Surveys show that wrong hires can cost businesses more than they’re aware of and that 62 percent of small businesses have confessed to hiring the wrong people. Don’t hire someone based on their looks. If you really need to, go for someone presentable. Body language, overall attitude, and confidence are what make a great employee. Hire someone who is skilled in the art of communication. If your staff does not know how to engage clients and help them out, you can risk losing business. When a client walks in, train your receptionist to acknowledge them and offer them snacks or a magazine while they wait. This way, even if your staff is engaged in deep conversation with another client, they are not ignoring other customers. Measure Performance Do your clients prefer a certain employee to provide them with services? Are certain services more popular than others? Your salon software will generate a report for you. Analyze the report so that you can measure your staff’s performance and find out which services are more popular. Furthermore, the report will also help you find out: How many customers you’ve gained in a month How many customers you’ve lost The revenue per month Total sale of services Average service invoice Offer Benefits to Employees and Clients Studies show that 49 percent of prospective employees take into consideration compensation and benefits when seeking jobs. Offer your employees packages that can help boost productivity in the workplace. Perhaps discounts and deals can work, or free lunch and transport costs. Motivated and engaged employees perform better. Similarly, offer extra services to your clients. Perhaps offer a manicure along with party makeup, or a blow dry with a haircut. This will help encourage clients to recommend your services to loved ones. At the end of the month, you can measure how well your marketing tactics are working when there is increase in sales and revenue. Running a successful salon is difficult if you don’t have someone to properly guide you through the challenges of owning one. Salon Income Booster can guide you throughout the journey! Contact us to learn more tips on boosting your salon’s revenue and how we can help!