Be Smart, Be Loyal – Retaining Salon Client Loyalty the Easy WayAugust 24, 2018It takes a great deal of effort and hard work to keep that salon roster full. With more salons and spas showing up every day, you have to take risks to stay ahead of the competition. But more than that, you have to invest in some smart tricks to make sure your clients stay by you. But how do you ensure they will? Here are some tips that may come in handy. – Reward Your Staff Happy staff equals happy customers. Your clients will think twice about visiting if they see that even your employees aren’t happy working for you. Their sentiments will transfer and will cost you more if you don’t focus on your staff’s well-being now. Offer health insurance, better employee discounts or lunches so they know you care about them. – Pre-Booking Appointments Even if a client visits after a month or two, when they call to book, keep them at the top of the list by suggesting pre-booking. They’ll know that you value and want their loyalty, and will also make them feel special. After all, not everyone has the opportunity to get a premium booking. – Offer Salon-Exclusive Retail Merchandise And make sure your first-time clients get to see the selection. Offer them something that’ll truly help them and provide a small discount, as a special prize. Once that happens, you’ll be able to gain their trust, especially when the product starts offering results. Next time they come to your establishment, give samples of newer products and ask for their opinion. Not only will you get good feedback, you’ll also make a sale if they end up liking something. – Be Consistent in Quality You’re offering them an experience, not just a service. Maintain those prices and only increase your rates if you truly have to. Ask for feedback on retail products and try to make the atmosphere as relaxing as possible. Even a steady supply of chocolate chip cookies and tea in the reception area can work wonders. (Hey, no one can say no to a chocolate chip cookie!) – Use Tracking Apps to Measure Client Retention There’s always a certain time of day when you receive an influx of clients. Use that to your advantage. Set up special deals for that duration, offer discounts and even samples of retail products at the doors. Make your salon as tempting as possible during those times. Doing so will help you achieve your client retention goals, and will bring in new customers as well. Market Your Salon the Right Way! Aside from the above, remember the basics of customer retention; Listening to their feedback Offering better products and services Forging friendships with them so they know you care Offering certain complimentary services You’ll see for yourself what a major difference your effort can make in gaining your customer’s loyalty and increasing your salon’s revenue. For more ideas, contact Salon Income Booster. We’ll help make your salon an even bigger success!