A Salon Owner’s Guide: What Not to Do When Running a Beauty SalonApril 12, 2018There’s a saying that everything has beauty but not everyone sees it. Hairdressers are one of the few gems in the world that are able to see the beauty in every person. They know the importance of removing grime to uncover diamonds. They’re the people who know the worth of a gemstone when they see one. In a nutshell, they are the gemologists of the world of cosmetology. But opening your own salon is not a walk in the park. Every successful beautician has gone through trial and error just to be where they are. You may have all the tools, expertise, and the certification, but that doesn’t mean you’ll be a success overnight. If you’re a proud owner of a beauty salon that doesn’t understand why your business is not doing as well as you hoped, here are a few things you can do: Don’t Overpay Technicians One of the biggest mistakes some salon owners make is paying technicians 70 percent of the cut from the start. They then gradually decrease the amount when the technicians become seniors. This is costly because you’re paying more than you need to for the first few months; when you gradually decrease the amount, your employees will lose interest in working. Furthermore, when new recruits get paid more, the senior technicians don’t feel the need to put in as much effort because they believe it’s unfair. In a nutshell, the level of pay is unfair and seniors who should be getting 70 percent are getting 50 percent. When you hire technicians, make sure to start 40 or 50 percent. Gradually increase the share they get, based on their performance. Check the Background of Every Technicians Your technicians may be artistically gifted when it comes to cutting hair, or giving clients a complete makeover, but that does not mean that they should be hired based on just those merits. Conduct a thorough background check. There are so many times salons have gotten into legal trouble because of technicians that were hired based on reference, than background checks. Hire someone who has a year’s experience but no clientele of their own. Make sure to test them out, conduct a proper interview, and check with their previous place of employment to see if they are good. Don’t Obscure Your Business While it may be tempting to open your salon near a secluded area to avoid traffic and noise, this is unwise; you’ll end up obscuring your business. You need to be located in a place that is near a busy street or shopping center. Successful salons understand the importance of visibility, and often use layouts and signs that stand out amongst the crowd. Remember that as a business, you need to stand out. Don’t avoid putting up a sign in front of your salon. If your clients don’t know who you are, how are you going to attract them? These are just some of the most important things to take into consideration when you’re operating a beauty salon. Remember that you will face a lot of challenges if you don’t have the right guidance. This is where we come in. By employing Salon Income Booster, you can attract the right clients. With our marketing ideas and salon income techniques, you’ll be able to increase ROI in no time!