A Salon Owner’s Story – How to Create a Successful Salon ExperienceFebruary 6, 2018Setting up a small business such as a beauty salon in a competitive market is challenging enough to begin with. Maintaining that salon and finding ways to bring back clients is another feat altogether. A successful salon will always provide a unique experience and try to cater to their client’s well-being, both mentally and physically. After all, people go to salons so they can improve their appearance and to get the attention they need. As such, going to a salon for many is seen as a therapeutic experience. A successful salon will try to find a way to enhance that even further. Creating a Premium Luxury Experience – Here’s What You Do · Focus on the Details Going to the salon is no longer just people going to get their services done and being done with it. As time has passed, going to a salon has become a social activity, something that contributes largely to customer buying cycle and habits. Salons can leverage this trend in their favor by paying attention to detail when catering to customer needs, offering customized services or packages with popular services. They can also refocus their retail merchandise strategies and offer particular products that satisfy general needs. · Take Advantage of the ‘Lipstick Effect’ The Lipstick effect is a theory in economy that explains how if a person is facing an economic crisis; they’ll tend to buy less expensive things. For example, if they don’t buy an expensive dress, they’ll substitute that for a new lipstick. This is a same story when it comes to getting beauty services. By forgoing that expensive hair job or massage therapy, more customers will want to get less-expensive services and that’s what salons need to focus on. By cutting the price on smaller services and perhaps offering perks alongside like discounts, they can up their game and attract even more customers. · Build a Better Environment Even if your budget doesn’t allow you to add luxurious fittings and fixtures, you can still make some small changes to make the venue more unique. Putting together the right kind of interior isn’t just about buying the most expensive furniture or equipment. It’s about making your environment sumptuous enough so that it exudes a sense of extravagance and comfort. Sometimes, handmade furniture and fresh flowers can do just the trick. · Offer Retail Merchandise Retail merchandise can greatly affect a salon’s sales and reputation. Generally, retail products related to hair care i.e. treatments; massages, masks and protein infusions have so far been the most successful. But products related to skin care have become popular as well. Overcoming Challenges of Having a Beauty Salon For a newcomer in the business, it’s important that you hire a specialist to help you boost your business. Use their guidance on hair salon marketing strategies and income generation techniques to run your business the right way. Read relevant information so you can stay updated on the best ways of overcoming challenges in your salon to improve sales and profits. Contact Salon Income Booster today to learn more. You can also download our Ebook on how to make more money by addressing the top challenges in your salon.