Is Your Salon Website Design Losing You Clients?June 10, 2018Your website speaks volumes about your business. It’s an introduction to your services and lets potential clients know why they should invest in your business. But if your website doesn’t offer the relevant information or doesn’t display your services the way they should be, it can hamper your business’s growth! If you don’t pay much attention to your website’s overall design, now is a good time to start. A survey conducted by Nielson shows that 38 percent consumers said they looked up information when searching for a service they wanted to invest in. The overall design and UI (User Interface) of your website has the potential to make or break your salon’s reputation. The million-dollar question is: is your website’s design losing you customers? If so, what are some ways to tackle the problem? Here’s what you should take into consideration: Mobile-Friendly According to Pew Research Center, one in nine Americans are now a part of the digital world, and 77 percent own smartphones. Making your website mobile-friendly can help your customers access it from anywhere around the country. This will make it more sharable and will help clients connect with your service seamlessly. Don’t Overdo it with the Design Don’t go for something over-the-top. Go for a simple layout and design that is rich in content and doesn’t make your website look overcrowded. Remember the trick is to display your services and products, not your graphic designing skills. Your customers are more interested in what you have to offer as a salon. Keep it simple. Educate Your Clients Keep it professional and don’t include anything personal on your website. Make sure that you’re educating your clients about your salon’s services. Tell them about different products and services that they might be interested in. Tell them about your salon and educate them about its history, mission and what it has to offer. Do you offer certain deals on certain days? Tell them about that. Do you offer certain services with different deals? Let them know about that. The more openly you communicate, the more your customers will be able to know what you offer. An educated customer will make wise decisions. Salon Income Booster offers guidance on hair salon marketing strategies, income generation techniques and upselling salon services to help you carve a name for your brand in the global market. Visit our website or contact us for further information!