A Short Guide on Getting Your At-Home Salon Fully Booked
So you’ve finally started an at-home salon and slowly but steadily, it’s working. You’ve got a stream of clients who are all aglow about your services and you’re feeling like you’re headed in the right direction.
But give or take a few more months, how will you maintain this? And can you bring in even more customers to your at-home salon?
It’s complicated but it’s not impossible!
Make the Right First Impression
Clean environment, good-quality products, a quiet atmosphere and professional services – this is what your clients expect from you, especially since you’re working from home. Keep your attitude positive and be honest about the services you’re offering. Listen to their problems and offer an effective solution the first time out.
Offer to Pre-Book
You’re not being pushy. You’re simply taking care of their needs so they can have an appointment when they need it. For example, if your client had a dramatic dye job, they’ll need a touch-up after a while, which they may not be able to get if you don’t find the time. Tell them why you think a pre-set appointment is important and assign it to them. This will show them that you care enough about their services.
Make it an Experience for Them
Your clients should want to come to your salon. Everyone is already busy and stressed out. They should pay a visit to your at-home salon as a sort of respite from the busyness of their lives. Create a peaceful environment. As an added trick, note down their habits or likes and dislikes, such as how they like their tea or coffee and whether they like to have something to eat. Remember the little things like their parents’ or children’s names. It’s the small details that count.
Get Feedback, then Implement it
Use the constructive criticism you get and use it to improve your business model. Try out newer products, get better salon furniture, change the lighting if you have to, but try out every suggestion you get. This is a more personal experience for them than a visit to the salon. When they see their own suggestions in action, they’ll know that you’re listening and trying to improve your service.
Maintain a Certain Level of Service
Don’t let your attention slip. The smallest mistakes might make you lose a customer in the end, and that’s definitely not something you need for a small business that’s just taking off. Although you have a smaller establishment, your clients and especially new customers, will not take it lightly if you do not continue to offer better service. If you’re struggling, it’s better to instead take a few days off, instead of letting your work suffer.
Get our Help!
From bigger brands to small-scale salons, we work to help all business succeed.
If you’re in need of more assistance, contact us. We’ll help you increase your salon’s revenue!