Smart Tricks for Selling Retail Merchandise for SalonsJanuary 8, 2018While it may seem odd to sell retail merchandise through your salon, there are actually three very good reasons why this particular business strategy is followed by almost all in the beauty industry around the world. Revenue, retention, reputation! By selling quality merchandise, you not only get back the money you invested in the first place, owners often get more money left over to pay their bills, rent and insurance etc. In addition, with clients being able to buy quality products from the salon, they leave the establishment knowing that the salon takes an extra step in ensuring customer care, which leads to client retention. That in turn, leads to a better reputation, since your professionalism obviously makes a good impression. And that will lead to a growth in your customer base. So with these factors established, here are some tips on selling retail merchandise so you can benefit by following a tried-and-tested method. Selling Retail Merchandise from Your Salon Analyze Beauty Trends Fashion can change without warning, and your customers should always be the first ones to know about it. Pay attention to popular trends and styles. For example, if certain color treatments are in vogue, get products that can help customers achieve that look. When buying these products though, keep your customers’ price range in mind. You don’t want these products to be beyond their financial limits. Do a Little Smart Reading Trade magazines offer a lot of information on different products and ingredients and whether investing in them is worth it. Catch up on all the information you can find and make a list of all the sources that offer your chosen products. If you’re not sure about certain retail products, ask your clients about them. Often, clients are able to offer more useful insight, which may help give you an edge over your competitors. Find an Expert in Visual Merchandising Now that you’ve educated yourself on the details of choosing the best salon retail merchandise, it’s time to display them the right way to attract customers. An expert in visual merchandising can help with that. For example, many experts in the field are aware that in retail, eye-level height is the best if you want to bring in more customers. If a client is waiting for a service, the products will catch their eye, and they’d be more likely to show interest in buying it. In addition, by offering complimentary retail merchandise with other products, you’ll be able to create the right buzz for when you actually start selling it.