3 Strategies Guaranteed to Boost Revenue for Your Beauty SalonJuly 19, 2018The beauty salon industry is incredibly competitive. With new entrants emerging every month, it is important for you to stand apart and attract clients. More clients, means more revenue, which is never a bad thing for a business. If you are wondering how to boost salon revenue, here are some simple tips that you should follow: Gift cards Gift cards are a great marketing tool. Since the 90s, gift card sales have risen in the country and are expected to maintain the same rising trend. Gift cards are a smart way to increase your salon’s revenue and client base. Your clients can purchase gift cards for their friends and family. Even if the card recipient does not avail your services, you will get paid in full by the person who purchased the gift card. To encourage clients to purchase gift cards, promote them on social media as well as salon. Offer gift cards for all kinds of occasions, from birthdays to wedding anniversaries. Also, make sure your clients understand how gift cards work. Your staff can give clients any information they need. Make sure the gift cards are available for sale on your website so that clients can buy them at their convenience. Referral program A referral program is another great tip to increase your salon’s revenue. Once a client refers a friend, both they and their friend will receive a discount on a service. A referred customer is 18 percent more likely to stay with a company than someone who found the company on their own, shows a study. Referral programs are vital for building lasting and loyal relationships with clients. However, make sure you offer a discount on a service that is not too expensive, such as manicure and pedicure. Loyalty program Your clients love discounts. If you want to improve your salon’s client base and earnings, you need to make a clever loyalty program. Along with offering occasional discounts and special packages, make sure you are offering tangible and useful benefits to clients. For example, you can offer a free manicure and pedicure with a facial. Use these tips today to improve your salon’s revenue and see your business flourish. Running a salon is not an easy task. From recruiting top stylists to managing day-to-day operations, salon owners have to take care of every aspect of their business. This is why it is crucial for you to expand your knowledge on salon management. At Salon Income Booster, we offer complete information on all aspects of managing a beauty salon, from marketing to merchandising. Our practical tips and tricks will help take your salon’s revenue to the next level. We also provide skincare and consulting solutions to salon owners across the country. We cater to hair and beauty salon owners; nail salon owners, self-employed hair stylists, tanning salon owners, work-from-home hair stylists, self-employed makeup artists, self-employed massage therapists and more. Contact us to learn the best way to manage your salon!