The Trick to Being Successful in the Spa IndustryApril 3, 2018The gentle tingly music, the soft hands of a well-trained massage therapist, the dulled-down lights that lull you into sleep and the knowledge that all this is designed, just to cater to the client’s need – this is what a spa experience is all about! But with so many spas popping all over America, how do you make a break in the beauty industry? There are currently 21,260 spas in the US, making $16.8 billion in revenue. However, not all of them offer consistent service, and that is your first ticket to success. Consistency in Quality is Crucial The spa business targets an audience that actively seeks treatments for their health and wellness. They seek more than just pampering services, and that is where most spas stumble. Their business is designed to offer pampering services that promote wellness and health. But they aren’t as rigorous with quality control as they should be. For a spa to be a crowd- favorite, they must be on the ball, 24/7. Their therapists must be extensively trained and the spa itself should be flexible in offering numerous services aside from the usual massages and therapies. The Untouched Metrosexual Demographic Men are visiting spas more and more, yet there aren’t as many services targeting men in this industry. Sure, you have your regular manicures and nail care, facials and waxes but when it comes to different service, like a hot stone massage or a full-body massage with the works i.e. candles, champagne and such, you have to search far and wide before coming to a suitable spa. And that is your second trick to success. By targeting men who need proper services aside from the usual grooming services, you’ll be touching on a demographic that needs attention, and most of all, needs a sanctuary for their mental health as well. Marketing the Seaweed Body Wrap Even big-name hotels and spas wouldn’t have been able to garner the demographic they have had they not marketed their services online and otherwise. Such spas focus on classic beauty salon marketing strategies. They make their spa stand out, utilize different marketing tipsto attract more people and improve their sales by offering discounts at first. But more importantly, they do so while marketing unique services. To be a spa, you must offer two of three services – massages, skin care treatments such as facials and other body services such as scrubs, waxes and body wraps. By offering all this but more, you already stand out from the crowd as a brand that’s not afraid to be unconventional. And that is how you bring in the public. Learning from Your Mistakes! You will face a lot of challenges if you don’t have someone to guide you. Learn how to overcome these by employing Salon Income Booster! With our mspa industryarketing ideas and salon income techniques, customers will be coming in by droves.