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From Top to Toe: How to Be a Complete Men’s Salon

Men have always been known to rock the rough, unkempt, unshaved look. From Hollywood heartthrobs like Channing Tatum and Theo James, throughout the years, men have been known to nail the “bad guy” look, not caring about their appearance.

However, in the last decade or so, men have become obsessed with skincare routines and hairstyling products.

With K-pop idols setting an example worldwide, more and more men are becoming aware of the importance of taking care of their skin and hair.

Recently, there has been a surge of salons dedicated to catering to men’s skincare needs. Statistics show that the men’s grooming industry has been booming, bringing in over $21 billion in 2016.

If you are one of the beauty salons that are dedicated to catering to men but struggle with boosting ROI, here are a few things you can do:

– Offer Services that Really Matter

While women are obsessed with looking beautiful, men need more than just that. They need services that not only treat their skin and hair, but offer solutions to problems.

For example, you can offer certain types of haircuts that can hide bald spots or thinning of hair. For men who don’t want to ditch the ‘bad boy’ look, rough it up with a styling cream, instead of skipping hair wash.

– Educate Your Clients

Don’t just show your clients what you can do, educate them.

Men need to learn about the importance of taking care of themselves, in order to know why they should.

For example, you can educate a client about the importance of exfoliating their face twice or thrice a week because it helps shrink pores, remove dead skin cells, and prevent acne.

You can also educate them about the importance of oiling their hair or getting protein treatments to avoid hair fall and damage.

This way, you can upsell your salon’s servicesand teach your clients the value of getting treatments for different problems.

– Offer the Latest Trends

Whether it’s a buzz cut or the full Samurai look trending, offer discounts and services for the latest trends in the world of men’s fashion.

This is will help you keep up-to-date on what’s hip and offer your clients something to look forward to.

These are just some of the things to keep in mind if you’re operating a men’s salon. For further information and help with marketing strategies, you can count on us!

With our salon income generation techniques, you’ll be flooding with customers in no time!