Top Ways To Build Lucrative Local Links For Your Salon WebsiteJune 22, 2020Growing a salon business in the current day and age is no easy task. Promoting your work and service through word-of-mouth is still a reliable way to get new clients but it isn’t the quickest method. Sure, you have a fancy website for your salon business. It’s got all the right pictures, information, booking services and even the cutest color schemes. But staying within the bounds of traditional marketing strategies might take years before your salon business gets noticed in the local community. To help your salon business grow in the age of millennialism, you’ll have to be an online ace. What that means is that you’ll have to build online presence that ranks you at the top of all search engines, especially Google. Getting your salon to rank highly on Google has immense benefits for your business. For example, you can get increased customer traffic diverted to your website. So how do you really do it? Getting quality back links from local community business websites is one solid starting point to get marketing and boost salon business. If you’re able to partner with and create links with local businesses, you can get your brand noticed and reap major benefits from all that online visibility. So without further ado, let’s discuss some ways you can build worthwhile local links for your salon website and help it become a leading local brand. Local media links Getting coverage from the local media isn’t easy. With ever tightening publication rules and dwindling budgets, it’s no wonder media houses want to refer only those businesses that advertize with them. If you want the PR advantage; be nice to the media. Make life easy for bloggers and journalists and always include some back links to your salon website when writing press releases. This way they can easily scroll through your website and even learn a thing or two about your services! When media personnel know of your salon, you can bet they’ll be ready to bring you into their network. Who knows maybe they’ll feature some statements from your business in their newspaper or better yet, they might just call you in for a feature interview! Local sponsorship links Grab a hold of organizations that work on community events and offer to sponsor them. Investing in another person’s project seems a bit counterintuitive but you will gain serious PR advantages from their platforms. Not only that, but your business will gain positive reputation for community engagement. To get you started, try working with a local school, theatre or sports team on one of their projects. Typically, student led projects are always on the lookout for sponsors and the type of fundraising they seek is relatively doable. Just keep in mind that their target audience should match yours, otherwise they’ll be promoting your salon to people who have zero motivation to show up to your salon. Local awards links If your community hosts annual awards and certification programs for salons and other beauty businesses then register for them. You don’t have to win the first prize, but it does help if you’re shortlisted because names of participants stay on award granting websites for long periods of time. A back link here will give great credibility to your salon brand and drive customers to visit your webpage out of sheer curiosity. However, it’s not necessary for you to enter the award competition to get a back link here. Volunteer or sponsor in any way that you can. Reputable associations in the community will surely reflect on your salon brand. Local competitor links There’s nothing that creates media buzz like the news of rival groups joining hands for a common cause. You don’t actually have to join hands with your competitor though. Find key players in the salon industry and form a lucrative partnership. For example, if you’re running a hair salon business, then get in touch with a beauty or nails salon that could offer a back link to your services. Maybe offer discounts and non-monetary rewards for the competitor’s clients to show up at your salon. A loyal customer wanting to get their hair done from a reliable salon will most likely take the cue from their beauty salon website. However, as it goes in most joint partnerships, you’ll have to repay the favor by offering back links to your partner’s website. Local charity links Participating in charity work is one way to get the public to notice you. It sounds a bit desultory but it doesn’t have to be. Give back to the local community and sponsor events. Get involved with the fundraising aspect and plan events that help the people in your neighborhood. It’s a great way to reach out to diverse cross sections of your target audience. Moreover, charities and NGOs that receive help from businesses are always willing to pay back in the form earnest thank you letters and back links on their website. And again, you can always forge good relations with your local community members by promoting their cause and blogging about it. Start Your Own Blog Nothing will get your ranking up on Google’s SERPs like a good, white-hat SEO strategy will. Regular updates for blogs that are posted on your website will help you garner organic leads and traffic. This traffic will be compelled to check out your services as mentioned on your website, with the help of carefully-placed back links in your blogs. Moreover, these regular updates, combined with an active social media presence will generate for you the leads that you’re hoping to get with a sound and active online presence. In addition to that, getting articles published on third- party websites will also help your SERP rankings and generate relevant leads for you. Make sure you’re working with white-hat SEO practices for optimum output. Use relevant keywords and use them under relevant contexts to get the most out of this strategy. Maintaining a proactive online presence can be a bit of work but who said getting PR for your salon brand was going to be easy? If you’re looking for more salon marketing strategies then get in touch with our experts at Salon Income Booster. We’re ready to help you set up everything; from a Google-pleasing back link to finding ways to increase salon revenue.